MINI Cooper Action: "Hammer & Coop" Episodes 1 & 2 ~ cars used cars

Monday, February 19, 2007

MINI Cooper Action: "Hammer & Coop" Episodes 1 & 2

1:59 AM

Unknown

For those of you familiar with MINI�s new campaign just ignore this part and click on the video above to see the first episode dubbed �The Clean Getaway� then continue after the jump to see episode 2 called �Dawn of Silverfox�. And now back to those who haven�t got a clue what we�re talking about.

�Hammer & Coop� is a 6 episode long, mini-series that�s heavily influenced by action TV-Series� of the late 70�s and early 80�s like K.I.T.T � Knight Rider, Starsky & Hutch, The A-Team etc. The films where created exclusively for the web by MINI USA in conjunction with the add agency, BSSP. As for the two protagonists, Jim Turtledove is �Hammer� while the 2007 Mini Cooper S is �Coop�, the talking car. �Continued: Click �Read More�� below to see the rest of the article, Episode 2 and the initial trailer

Although the films are kinda long for your usual �1-minute stay� web users -I�m one of them, I saw both to their full extent and I �kinkily� admit to liking them. And if you�re wondering what the point behind all of this is, MINI seems to want to create a "masculine" image for its hatch in order to dissuade male US buyers who still think it's too feminine for their tastes. Go figure.

EPISODE 2: DAWN OF SILVERFOX